The Red Pill Investor
What To Do When The Real Estate Market Collapses (Again)

What To Do When The Real Estate Market Collapses (Again)

July 31, 2019

What To Do When The Real Estate Market Collapses (Again) 

The Coming Collapse

According to recent studies.. 58% of Americans believe the real estate market is heading for a  collapse within the next 18 months.. What does this mean for the real estate investor and Realtor? After 23 years in real estate, and having survived two market corrections, I can give you some key insights on what you can do to insulate yourself, as well as protect your business from the coming storm.  


What follows is excerpts from articles that I discovered from trusted sources on the internet.  Where possible, I’ve left links to the individual articles so that you can do your own individual research.  


In this podcast, I will make the case of the upcoming real estate market collapse, and concrete steps that you can implement to help your business thrive! 

Historical Perspective 

Recessions and falling home prices are not really new concepts. Housing prices took a 24 percent nosedive during the Great Depression of 1929. In hindsight, that housing recession was not really a good time to buy real estate in the short term because that particular recession lasted 10 years. 

All other recessions since 1929 lasted a period of two years or less. Many of those recessions shared falling stock prices, high-interest rates, high unemployment rates, and a loss of consumer confidence, along with one other common trait: They were all good times to buy real estate.

The 2008 Housing Market Crash

People who were caught in the 2008 crash are spooked that a 2018 bubble will lead to another crash. But that crash was caused by forces that are no longer present. Credit default swaps insured derivatives such as mortgage-backed securities. Hedge fund managers created a huge demand for these supposedly risk-free securities. That created demand for the mortgages that backed them.

To meet this demand for mortgages, banks and mortgage brokers offered home loans to just about anyone. They created the subprime mortgage crisis in 2006. 

As many unqualified buyers entered the market, demand soared. Many people bought homes as investments to sell as prices kept rising. They exhibited irrational exuberance, a hallmark of any asset bubble.

In 2006, homebuilders finally caught up with demand. When supply outpaced demand, housing prices started to fall. That burst the asset bubble. 

In September 2006, the National Association of Realtors reported that home prices had fallen for the first time in 11 years. Inventory was high, providing a 7.5 month supply. In November, the Commerce Department revealed new home permits were 28% lower than in 2005.

But the Federal Reserve ignored these warnings. It thought the economy was strong enough to pull housing out of its slump. It pointed to strong employment, low inflation, and increased consumer spending. It also promised to lower interest rates. That would give the economy enough liquidity to fuel growth.

The Fed underestimated the size and impact of the mortgage-backed securities market. Banks had hired "quant jocks" to create these new securities. They wrote computer programs that sorted packages of mortgages into high-risk and low-risk bundles. The high-risk bundles paid more but were more likely to default. The low-risk bundles were safer but paid less.

These bundles held unknown amounts of subprime mortgages. Banks didn't care about the credit-worthiness of borrowers because they resold the mortgages on the secondary market.

The ticking time bomb was the millions of interest-only loans. These allowed borrowers to get lower monthly payments. But these mortgage rates reset at a higher level after three years. Many of these homeowners could not pay the mortgage. Then housing prices fell and they couldn't sell their homes for a profit. As a result, they defaulted.

When times were good, it didn't matter. Everyone bought the high-risk bundles because they gave a higher return. As the housing market declined, everyone knew that the products were losing value. Since no one understood them, the resale value of these derivatives was unclear.

Last but not least, many of the purchasers of these MBS were not just other banks. They were individual investors, pension funds, and hedge funds. That spread the risk throughout the economy. Hedge funds used these derivatives as collateral to borrow money. That created higher returns in a bull market, but magnified the impact of any downturn. The Securities and Exchange Commission did not regulate hedge funds, so no one knew how much of it was going on.

The Fed didn't realize a collapse was brewing until March 2007. It realized that hedge fund housing losses could threaten the economy. Throughout the summer, banks became unwilling to lend to each other. They were afraid that they would receive bad MBS in return. Bankers didn't know how much bad debt they had on their books. No one wanted to admit it. If they did, then their credit rating would be lowered. Then, their stock price would fall, and they would be unable to raise more funds to stay in business.

The stock market see-sawed throughout the summer, as market-watchers tried to figure out how bad things were.

By August, credit had become so tight that the Fed loaned banks $75 billion. It wanted to restore liquidity long enough for the banks to write down their losses and get back to the business of lending money. Instead, banks stopped lending to almost everybody.

The downward spiral was underway. As banks cut back on mortgages, housing prices fell further. That sent more borrowers into default, which increased the bad loans on banks' books. That made the banks lend even less.

The Coming Collapse of the Real Estate Market

According to research conducted by Zillow and published in a report on Jul. 25, 2019

  • Exactly half of a panel of more than 100 real estate and economic experts said they expect the next recession to begin in 2020, with another third (35%) predicting the next recession to begin in 2021.
  • Trade policy, a geopolitical crisis and/or a stock market correction were the factors identified by panelists as most likely to trigger the next recession. A housing slowdown is unlikely to cause the next recession, according to the panel, but home buying demand is expected to fall next year.

The longest uninterrupted economic expansion in U.S. history will probably end with a recession in 2020, according to a panel of more than 100 experts.[1] Trade policy, a stock market correction and a geopolitical crisis were cited as the most likely triggers for the next economic reversal.

The current expansion recently broke the previous record-long streak of 120 months, set between 1991 and 2001. If the currently hot U.S. economy does slide into a recession next year, it will be doing so amidst softening home buying demand that is expected to be lower in a year than it is now.

The Q2 2019 Zillow Home Price Expectations survey, sponsored by Zillow and conducted quarterly by Pulsenomics, asked more than 100 real estate experts, economists and strategists for their views on the timing of the next recession and the evolution of home buying demand this year and next. Among those with an opinion, exactly half (50%) said they expected the next recession to begin at some point in 2020, with another 35% saying they expected the current expansion to end in 2021.

Almost one in five panelists (19%) said the next recession would begin in Q3 2020, the most popular quarterly choice, and 9% said the next recession was most likely in Q3 or Q4 of this year. Just 1% of those with an opinion said they expected the next recession would not begin until 2023, with another 1% saying it would happen after 2023.

The expected timing of the next recession was largely in line with expectations this panel expressed around the same time last year, when 48% of panelists said they expected the next recession to begin in 2020.

Housing Won’t Cause the Next Recession, But Will Be Impacted

Panelists were asked to choose and rank up to three economic and/or political factors likely to trigger the next recession, from a list of 10. Trade policy, a geopolitical crisis and a stock market correction were the most commonly chosen factors, respectively. A housing slowdown was among the factors rated as least likely to cause the next recession, chosen by just one in eight (12.6%) panelists that offered an opinion.

But while panelists largely indicated a housing slowdown was unlikely to cause the next recession, the housing market will surely be affected by more sluggish economic conditions. A small majority (51%) of those experts with an opinion said they expect home buying demand in 2020 – when they say a recession is most likely to occur – to be somewhat or significantly lower than in 2019. About a third (32%) said they expected home buying demand to be about the same in 2020 as in 2019.

More immediately, almost three quarters of respondents (73%) said they expected home buying demand this year to be about the same or lower than last year. Home sales have been sluggish to start 2019 compared to the beginning of 2018, despite conditions that are more favorable for buyers now than they have been in quite some time.

Weakening Demand, Slowing Home Value Growth

Put together, signs of already fading demand and the possibility of an impending recession are also very likely to contribute to further slowdowns in overall U.S. home value appreciation going forward. 

Currently (April 2019), U.S. median home values are growing at a 6.1 percent annual pace – strong by historic standards, but well below annual appreciation rates of 8.1 percent recorded as recently as December. Annual home value growth has slowed in each of the past four months compared to the month prior, and panelists said they expect this slowdown to continue.

Panelists were asked for their opinions on the pace of home value growth over the next five years. On average, panelists said they expect annual growth at the end of 2019 to be 4.1 percent, slowing further to 2.8 percent in 2020 and 2.5 percent in 2021 before picking up somewhat in 2022 and 2023 (to 3 percent and 3.4 percent, respectively).

How to Prepare for the Real Estate Market Collapse

Know the Warning Signs and What You Should Do Now

Most Americans are concerned that the real estate market is going to crash. A recent survey found that 58% agreed that there would be a "housing bubble and price correction" by 2020. As a result, 83% of them believe it's a good time to sell.

What is Different Today than 2008?

There are many differences between the housing market in 2005 and the current market. In 2005, subprime loans totaled more than $620 billion and made up 20% of the mortgage market. In 2015, they totaled $56 billion and comprised 5% of the market.

  • Banks have raised lending standards. According to CoreLogic’s Housing Credit Index, loans originated in 2016 were among the highest quality originated in the last 15 years. In October 2009, the average FICO score was 686, according to Fair Isaac. In 2001, the average score was 490 to 510.
  • Tighter lending standards have made a difference in the "flip" market. Lenders only finance 55% of the home's value. The "flipper" has to come up with the rest. During the subprime crisis, banks lent 80% or more. 
  • The number of homes sold today is 20% below the pre-crash peak. There's only a four-month supply of homes available for sale. As a result, about 64% of Americans own their own homes, compared with 68% in 2007.
  • Home sales are lower because the recession clobbered young people's ability to start a career and buy homes. Faced with a weak job market, many furthered their education. As a result, they are now burdened with school loans. That makes it less likely they can save enough to buy a home. That will keep demand down.
  • Home prices have outpaced income. The average income-to-housing cost ratio is 30%. In some metro areas, it's skyrocketed to 40% or 50%. Unfortunately, metro areas are also where the jobs are. That forces young people to pay more for rent to be close to a job that doesn't pay enough to buy a house. Thirty-two percent of home sales today are going to first time homebuyers, compared to 40% historically, says the National Association of Realtors. Typically, this buyer is 32, earns $72,000, and pays $182,500 for a home.A two-income couple pays $208,500 on average.
  • Homeowners are not taking as much equity out of their homes. Home equity rose to $85 billion in 2006. It collapsed to less than $10 billion in 2010. It remained there until 2015. By 2017, it had only risen to $14 billion. 
  • Some people point that national housing prices have exceeded their 2006 peak. But once they are adjusted for 11 years of inflation, they are only at the 2004 level. Between 2012 and 2017, home prices rose 6.5% a year on average. Between 2002 and 2006, they rose 7.5% annually. In 2005, they skyrocketed 16%. 
  • Homebuilders focus on high-end homes. New homes are larger and more expensive. The average size of a new single-family home is almost 2,700 square feet. That compares to 2,500 square feet in 2006.

The Signs of a Bubble

There are plenty of signs that the housing market has been in bubble territory. Most crashes occur only because an asset bubble has popped. 

  • One sign of an asset bubble is that home prices have escalated. National median family home prices are 32% higher than inflation. That's similar to 2005, when they were 35% overvalued.
  • The Housing Bellwether Barometer is an index of homebuilders and mortgage companies. In 2017, it skyrocketed like it did in 2004 and 2005. That's according to its creator, Stack Financial Management, who used it to predict the 2008 financial crisis. Similarly, the SPDR S&P Homebuilders ETF has risen 400% since March 2009. SPDR refers to the S&P Depository Receipts, an exchange-traded fund that tracks Standard & Poor’s 500 Index. It outperformed the S&P 500 rise of 270%.
  • The Case-Shiller national index hit record highs in December 2016. Price increases were concentrated in seven urban areas. Home prices in Denver and Dallas were 40% higher than their pre-recession peaks. Portland and Seattle prices were 20% higher. Boston, San Francisco, and Charlotte were 10% above their peaks. 
  • Home prices in Denver, Houston, Miami, and Washington, D.C. were at least 10% higher than sustainable levels, according to CoreLogic.
    • At the same time, affordable housing has plummeted. In 2010, 11% of rental units across the country were affordable for low-income households. By 2016, that had dropped to just 4%. The shortage is the worst in cities where home prices have soared. For example, Colorado's stock of affordable rentals fell from 32.4% to only 7.5% since 2010. This happened after it became one of the states where pot is legal.


  • In March 2017, William Poole, a senior fellow at the Cato Institute, warned of another subprime crisis. He warned that 35% of Fannie Mae's loans required mortgage insurance. That's about the level in 2006. In some ways, these loans are worse. Fannie and Freddie lowered their definition of subprime from 660 to 620. The banks are no longer calling borrowers with scores between 620 and 660 subprime. Poole was the head of the Federal Reserve Bank of Kansas who warned of the subprime crisis in 2005. 


  • Another concern is the increase in unregulated mortgage brokers. In 2018, they originated 52% of U.S. mortgages. That's more than the 48 the sector originated in 2007. Six of the 10 largest mortgage lenders are not banks. They aren't as regulated as banks. That makes them more vulnerable to collapse if the housing market softens again.
  • In 2016, 5.7% all home sales were bought for quick resale. These "flip" homes are renovated and sold in less than a year. Attom Data Solutions reported that's the highest percentage since 2006, during the last boom.

Two Reasons Why the Housing Market Has Slowed

New home sales have fallen 22% between November 2017 and September 2018. Resales fell 10% during that period. The last time this happened was in 2005.

The difference is that home prices haven't fallen. Instead, they've gradually slowed their increase. Many home sellers are disappointed they can't get the same high prices their neighbors got a year earlier. They are reluctant to lower their prices, and so sales have slowed.

One reason for the slowdown is because average incomes haven't kept up with home prices. Per capita income rose 25% between 2011 and 2018. Home prices rose 48% during that period.

Will The Home Prices Now Fall?

Despite slowing sales, homebuilders continue to request more new home permits. In 2017, they were granted 1.3 million permits, according to the U.S. Census. That's lower than the average number in the 1990s.

But it's 6.2% higher than in 2016. That's less of an increase than in 2015 when they received 12.4% more permits. This increase is higher than in the years preceding the financial crisis. Between 2001 and 2005, permits increased just 8% per year on average.

They went wild in 2012 when they got 33% more permits than the prior year. They received 19% more permits in 2013. But they were making up for severe losses incurred during the crash. Housing permits fell from 1.4 million in 2007 to only 583,000 in 2009, a 58% decline.

On the whole, builders have not oversaturated the market like they did before the financial crisis. As a result, it's likely home prices will not fall like they did during the crash.

How To Thrive In A Down Market

Buying Homes in the Midst of a Housing Recession

When prices fall, the question is not really how low can they go? The question is how much real estate can you buy before prices go back up. If you are buying a home during a housing recession, getting a good price is just as important as being able to hold and ride out the housing recession.




  • Just because there are a lot of foreclosures, doesn’t mean they are ALL foreclosures… even in the height of the “Great Recession” less than 20% of homes were in default. 
  • Looking at Overpriced Homes
    In depressed markets, it's not unusual for some sellers to price their home too high.Its not uncommon, but many times, you can make a deal.  
  • Buying Distressed Sales in a Housing Recession
    In a housing recession, you have multiple opportunities to buy investment property.  Preforeclosure, Short Sales, Auction, as well as REO. 
  • Before Buying a Short Sale
    Buying a short sale is a great opportunity for you to make instant equity. 
  • Buying Post Foreclosures: REOS
    As a former REO Agent, I can assure you that there are opportunities to buy REO property. 

Drawbacks to Buying in a Housing Recession

Not every home you spot for sale will be a good buy. Some might require extensive repairs or be located in the wrong neighborhood. The key to buying a home is and always will be location, location, location—followed by conditions.

Here are precautionary tips for home buyers in a housing recession.

  • How Defaults Hit Market Value
    Mortgage defaults affect home values. Nearby homes often feel the effect of foreclosures, especially if many foreclosures have been filed.
  • Drawbacks to Buying Foreclosures
    There are some drawbacks to buying Foreclosure property from the County Auction, including squatters. 
  • Stripping Foreclosure Homes
    Fixtures are real estate because they are not personal property; they are affixed to the land, to the house, which means fixtures stay with the house. That doesn't stop some desperate homeowners from smashing walls to rip out Romex wiring or copper pipes and selling them for scrap in back alleys.
  • Ways to Lose Your Home
    Whenever a housing recession hits, the crooks crawl out of the woodwork. Be sure to watch out for and don’t fall for gimmicky schemes.
  • Buying Fixer-Uppers
    Some of the lowest-priced homes will be those that require extensive repairs. Here is how to buy a home that needs fixing up, and how to tell the difference between a major rehab or a home that requires small cosmetic fixes.


**Now Available!**

Real Estate Investing for Realtors! E-Book for Realtors who want to ensure they remain Code of Ethics compliant, 26 Lead Generation Methods, Flipping MLS property and MORE!

Check it out here!

Save on $149 your setup fee with The Red X by clicking here!

Do you have a problem property that you need to sell in Tucson Arizona?  Contact me directly via my website at!!


If you liked that website... check out the people who created it for me!  Check out Investor Carrot and save by clicking here!



Harsh Lessons IBuyers Taught Realtors and Investors! Episode 545

Harsh Lessons IBuyers Taught Realtors and Investors! Episode 545

July 25, 2019

Hard Lessons IBuyers Have Taught Realtors and Investors! Episode 545

Intro: This is from an article I discovered on US News called “What To Expect When Buying a Home From an IBuyer..” by Dima Williams.  

It covers three main things that people can learn when buying a property from an IBuyer.

Here is what the article said..

The Process is Changing-


An unwieldy process – heavy on paperwork and dependent on constant communication – homebuying may be poised for a change. That change may be coming from iBuyers.

Companies that quickly buy and sell homes, iBuyers have piqued national attention for their disruptive take on home selling. While a subject of lesser focus, homebuying is also succumbing to novel methods in the fledgling iBuyer industry, populated by Zillow, OpenDoor, OfferPad and even Keller Williams.

“The common denominator in many of these companies' vision is to make homebuying as simple as buying a product on Amazon,” says Rob Barber, CEO of data firm Attom Data Solutions.

Yet, despite constant geographical expansion, the model is still in its infancy, seemingly centered at creating a desirable customer experience rather than huge profits.

The Numbers

OpenDoor says it buys and sells 3,000 homes a month.

OfferPad’s tally is in the hundreds, says Cortney Read, the company's director of communications and outreach.

Zillow volunteered more data – it sold 414 homes in the first quarter of 2019, most of them purchased in the previous period, for $128.5 million in revenue.

This amount exceeds the acquisition, renovation and holding costs by mere $300,000. Per property, while aiming for a 2% gain, Zillow’s profit is less than $1,000, according to a letter to shareholders.

“Our goal is not to profit off of the mark-up on the house,” says Zillow President Jeremy Wacksman. “The goal is to properly assess what the house is worth and what it will take to sell the house.”

For that, iBuyers utilize data and analytics. But the Zestimate, Zillow’s assessment tool of home values, is separate from the iBuying branch, avoiding a chance to manipulate prices for profit, the company says.

While buying and selling in bulk could boost iBuyers' bottom line, the market echelon they occupy is already saturated in demand.

“IBuyers and Keller Williams as well function in a price point that is mostly for first-time buyers, maybe second step-up buyers,” says Gayln Ziegler, director of operations for Keller Offers, part of Keller Williams, which is beta-testing the model.

Some see this as a potential drawback to both iBuyers and individual homebuyers. But Wacksman considers it an advantage for home shoppers.

“We think one of the really great promises of Zillow Offers is that it is going to create more equity in the market,” Wacksman says, adding that the appeal of iBuyers' cash offers may spur sellers, who would otherwise hold off on parting with their home.

IBuyers quickly list purchased houses, adding inventory to the market, Wacksman says. Unless, of course, they sell to investors – according to Attom Data, OfferPad and OpenDoor sold one in 10 houses to investors in 2018, a share that has risen by 3% every year since 2016.

But here is what a homebuyer may expect from an iBuyer today:


  • Minimum renovation standards.
  • Easy, digital access to homes and services.
  • Adherence to tradition in representation and cost outlays.


Renovation Standard

After acquiring a home, iBuyers carry out renovations, the type that any seller would do.

“We are mostly focused on buying homes that don't have major, timely renovation work needed,” Wacksman says.

Hence, with each Zillow Offers home, Wacksman says, buyers should expect a quality standard, devoid of any major complications such as faulty plumbing or a craggy foundation.

OfferPad implements what Read describes as comprehensive repairs exceeding competitors’ practices.

“We spend more money on the home to get it in buyer-ready condition,” she says. “We go beyond just doing paint and carpet. We would do light fixtures, we would do appliances, we would do light renovation work, countertops, cabinets, landscaping.”

Because an iBuyer already invests in sprucing up a residence, a potential buyer’s chance to negotiate further repairs – although not nil – is slim. But Wacksman envisions a future when any renovations would heed a committed buyer’s druthers in a collaboration that would save time and resources.

In OpenDoor’s case, a displeased buyer has a 30-day window to return the purchased residence and obtain his money back less a 3% fee.


Easy Access

While most homebuyers search for houses online, touring the ones they like requires coordination with the owners and, in some cases, at least a day’s notice to visit. IBuyers erase that drudgery.

Houses owned by OpenDoor, OfferPad and Zillow Offers are vacant and accessible through the companies’ apps at clients’ preferred time.

“We hear over and over that buyers love looking at homes before work, on their lunch break, on their way to pick up the kids from school,” says an OpenDoor spokesperson of the rationale behind the feature.

That sort of convenience also extends to a pivotal moment in the real estate transaction – making an offer. OfferPad allows buyers to digitally submit an offer that asks for little more than contact information and price. While a non-binding initiation of a more stringent procedure, this presents a major departure from the trove of paperwork needed to traditionally tender an offer.

The opportunity may appeal to buyers without agents, but most engage with an iBuyer through their real estate agent, shaping a process that bears many similarities to a regular transaction.

“We have a long history working together with agents,” says the OpenDoor spokesperson. “Our goals are aligned – we want people to feel empowered to move when they are ready, not just when they have to.”

Under One Roof

Exemplifying iBuyers’ ideology of reliability and speed is the consolidation of various transactional steps. Securing a mortgage is a big one, which often trips buyers. Hence, iBuyers have rolled out their own loan services to streamline the process.

Keller Williams, OpenDoor and OfferPad announced their expansion into mortgages in 2017. Zillow joined them last year.

“(It is) a key piece of the on-demand experience we put in motion with Zillow Offers and aims to transform real estate transactions by making it seamless to get financed and get into your new home, conveniently and on your own timeline,” said Greg Schwartz, president of media and marketplace for Zillow Offers, in a press release.

The company is also planning title and escrow branches, Wacksman says.

The concept of coalescing such services is not new – leading brokerages already do it. IBuyers see it as a growth opportunity, but it may be hard to realize, says Steve Murray, president and owner of residential real estate research firm REAL Trends. Large brokerages persuade only 30% of customers to use their mortgage extension, he says.

“If the iBuyers can get to that level or above, then they will be very, very successful and it will generate significant profit for them,” Murray says.

Continued Traditions

Operating in a slew of markets, iBuyers follow local customs on what closing costs they assume as sellers, including agents’ commission.

In that regard, purchasing a home from an iBuyer diverges little from a traditional transaction. Moreover, as in any instance, there are universal matters to consider.

Making sure the price reflects the house’s fair value is one, says Karan Kaul, researcher with the Urban Institute.

Attom Data’s Barber advises: “Approach (an iBuyer) the same way you would approach buying a home in general from anybody. ... I would simply look for the home features and the neighborhood features ... and if it turned out that the home is being sold by an iBuyer ... I don’t know if that would necessarily matter to me at all."


**Now Available!**
Real Estate Investing for Realtors! E-Book for Realtors who want to ensure they remain Code of Ethics compliant, 26 Lead Generation Methods, Flipping MLS property and MORE!
Check it out here!

Save on $149 your setup fee with The Red X by clicking here!

Do you have a problem property that you need to sell in Tucson Arizona? Contact me directly via my website at!!

If you liked that website... check out the people who created it for me! Check out Investor Carrot and save by clicking here!

#tucson #realestateinvesting #tucsonrealestate

5 Ways Amazon Turnkey Will Change Real Estate! Episode 544

5 Ways Amazon Turnkey Will Change Real Estate! Episode 544

July 24, 2019

Amazon Turnkey Will Change Real Estate!

That you can count on!  In today's podcast, let me share with you 5 specific reasons why this will change EVERYTHING you know about real estate.

What happened..

MADISON, N.J., July 23, 2019 /PRNewswire/ -- Realogy Holdings Corp. (NYSE: RLGY), the largest full-service residential real estate services company in the United States, today announced in collaboration with Amazon the launch of TurnKey, a new homebuying program that simplifies the process of finding and settling into a new home. Now available in 15 U.S. cities, TurnKey combines Realogy's real estate expertise across its well-known and trusted brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby's International Realty, with the ease and convenience of Amazon's Home Services and smart home products.

What Turnkey offers

Connection to an Experienced Real Estate Agent: TurnKey seamlessly connects homebuyers to one of the best real estate agents within their city or neighborhood of choice. Matched according to the homebuyer's profile, TurnKey agents, who are affiliated with one of Realogy's trusted residential real estate brands, have been selected based on their exceptional customer service record and local market expertise.

Free Amazon Move-In Benefit: Upon closing on a home, Amazon connects the buyer with services and experts in their area to help make the house a home. Valued from $1,000 to $5,000* in complimentary products and Amazon Home Services courtesy of Realogy, the Amazon Move-In Benefit includes:

  • A selection of Amazon Home Services to customize a new home, such as deep cleaning, a handyman to assemble furniture, hang pictures, install shelving or mount a TV on a wall, and much more;
  • A curated suite of smart home products, installed by Amazon or Amazon-vetted professionals;
  • Peace of mind with the Amazon Happiness Guarantee.

With these benefits, TurnKey is truly a beginning-to-end homebuying program that seeks to raise consumers' expectations of what it means to buy a house and make it a home.

How this affects both parties..

The new service, called Turnkey, is a way for Realogy to tap Amazon's growing customer base, which by one estimate includes half of U.S. households as Prime members. But for Amazon, it may prove to be a path for introducing more of its devices into homes, such as Ring doorbells and Alexa speakers.

How this affects the Real estate Market

  •  It creates competition to Zillow for Lead Generation.  
  1. Currently, people many times will go to Zillow, to find a house.  Agents pay for leads from Zillow. There hasn’t been any competition to Zillow on this for some time.. Because of this, their ability to harvest leads and then sell them to real estate agents as well as premiere advertising placement has been a major source of income.
  2. Now, Amazon, with over 300 million accounts, has given a benefit for someone to use THEIR partnered agents, as opposed to an agent who ISN”T with a Realogy affiliated company.
  3. People will still look on Zillow to get values, etc. but if they are an Amazon Customer.. They can get up to $5000 worth of benefits if they use the agent Amazon recommends.. For free.
  4. This.. is a big problem for Zillow’s advertising in my mindset.  Sure, there are other agents who aren’t affiliated with a Realogy company who will still advertise with them.. But if the buyer leads end up using an Amazon agent, it will quickly get frustrating for that agent.  
  5. Currently, there isn’t any talk about putting Realogy listings on Amazon, BUT… If this move to create a program for BUYERS works well.. It’s not hard to see how this could expand into a program for SELLERS as well. 
  6. Although this program is designed for Buyers… it will undoubtedly attract a Move UP, or Move DOWN buyer/Seller.  A homeowner who is looking to move, who happens to be an Amazon member, could feasibly use an Amazon referred agent to buy a home, and that agent could potentially end up with that listing as well.    This being said, this could further create competition for Zillow as well as IBuyers.  
  7. Why??

It Changes The Paradigm of Selling Your Home They own Whole Foods, Ring, and Pill Pack. As well as other home services companies.  Roughly half the money you get is in credit between the two areas… Home services, and Technology.

  1. In the market of IBuyers like OpenDoor, or Zillow, it creates another option. Another compelling reason to potentially change their plan.  
  2. Some homeowners who consider an IBuyer approach many times use them for their convenience.  They pay a premium for the convenience of closing at a certain time, or under certain conditions.    If they are also buying, this will increase the odds that they will meet an agent.  
  3. Amazon has over 300 Million users.  
  1. When the market is good, people devalue agents and their usefulness.  We have had an extraordinary period of growth.. This will change. 
  2. When the market is tougher, and homes aren’t selling as quickly, or as easily as they currently are… people tend to rely on the services of an experienced agent or broker..  
  3. When times are good, people don’t mind paying less and getting less service.. Because after all. .the agent “doesn’t have to do much” But when a market is tough, companies that provide full service thrive and discount brokerages tend to shrivel and die. 
  4. When the market changes, and becomes harder, IBuyers like offerpad, redfin, and Zillow will have a harder time making money on real estate brokerage or rehab. 

It adds a “Comfort and Technology” centerpiece for their home. You watch Amazon Prime, on a couch you ordered by Amazon, while Alexa is in the background.. After you just got same day delivery of a cute little something your wife found yesterday.  Amazon is getting into every aspect of the home.. Why not the purchase.. And eventually the sale?   Trying to make it easy, and comfortable.. With technology.

  1. What I mean by Comfort and Technology is that it now will become extraordinarily easy for one to buy a home and equip it with the latest gadgets, and ease of installation.. Just for using a referred agent.  At no cost to them.. Simply as a benefit of being an amazon member.
  2. With the addition of Blockchain Technology, Smart Contracts and other technologies on the horizon… it will make it extremely easy to buy a house…
  3. Amazon partnered with Lennar on new homes in 2018 outfitting them with smart technology.
  4. By making these moves, it allows Amazon to get more fully connected with you, and your home..

Today Buyers.. Tomorrow Sellers Lead Generation (Both Buyer and Seller) Mortgage Lead Generation (Both Buyer and Sellers Refinancing)  Home Services  Technology  And more

  1. Although they’ve not talked about putting Realogy Brokerage listings on Amazon.. WHY NOT??
  2. As I mentioned earlier, this is an expedition into Buyers, but there is ridiculous amounts of money to made within this entire process.
  3. When Zillow started, it wasn’t considered to be much.  Look at it today.  
  4. Amazon is much bigger, with a bigger customer base, and they are offering services in the easiest section to start.  BUYERS. They aren’t offering a potential value of your home as their lure to get you to use their service.. They are marketing to you ALREADY.
  5. While we are talking about the future.. Lets talk about point 5

The Future of Amazon and Real Estate I think this is undoubtedly the future.  Thats the most logical next move. If that happens… then 

  1. Realogy Brokerage listings on Amazon? 
  2. Motivated Home Seller Lead Generation (That is the goose that laid the GOLDEN Eggs) Mortgage Lead Generation (Another moneymaker) 
  3. Possibly Amazon MORTGAGE? Perhaps an affiliate like Realogy will provide Mortgage services
  4. Blockchain, Smart contracts all in the future.  
  5. Perhaps locating your home on Amazon, and being able to complete much of the transaction via your computer without ever leaving your home unless you wanted to?


This is truly a monumental change to the real estate industry.  


**Now Available!**

Real Estate Investing for Realtors! E-Book for Realtors who want to ensure they remain Code of Ethics compliant, 26 Lead Generation Methods, Flipping MLS property and MORE!
Check it out here!

Save on $149 your setup fee with The Red X by clicking here!

Do you have a problem property that you need to sell in Tucson Arizona? Contact me directly via my website at!!

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The Top 5 Reasons Why Realtors Won’t Be Replaced!

The Top 5 Reasons Why Realtors Won’t Be Replaced!

July 19, 2019

Realtors Will Not Be Replaced!

If you are newer to the industry.. you might get concerned about all the "disruption" going on in the markets.  With all the Blockchain technology, Smart Contracts, and Bitcoin.. one might be convinced that the way of the Realtor is long gone.. or soon will be. 

Not so!  In this brief episode, I will share with you 5 very specific reasons why Realtors will not be replaced in this digital age. 

Along with this episode, I will share a few actual real estate calls.. some appointment setting and others!  I hope you enjoy and learn something that will help you make a sale!

**Now Available!**

Real Estate Investing for Realtors!

E-Book for Realtors who want to ensure they remain Code of Ethics compliant, 26 Lead Generation Methods, Flipping MLS property and MORE!
Check it out here!

Save on $149 your setup fee with The Red X by clicking here!

Do you have a problem property that you need to sell in Tucson Arizona? Contact me directly via my website at!!

If you liked that website... check out the people who created it for me! Check out Investor Carrot and save by clicking here!

Handling Objections on REAL Calls! Episode 542

Handling Objections on REAL Calls! Episode 542

July 18, 2019

An Objection Is Merely A Question That Remains Unanswered...

That's what my mentor used to tell me.. in these ACTUAL Calls, I will show you how I gloriously fail and burn on the phone.. for a couple calls.  Then.. I will share with you the one where I win!

You can't win them all they say.. and in this podcast, I will share with you some serious ideas that will help you hear more "yes" than no! 

**Now Available!**
Real Estate Investing for Realtors! E-Book for Realtors who want to ensure they remain Code of Ethics compliant, 26 Lead Generation Methods, Flipping MLS property and MORE!
Check it out here!

Save on $149 your setup fee with The Red X by clicking here!



How To Call Real Estate Leads! Episode 541

How To Call Real Estate Leads! Episode 541

July 17, 2019

Does Calling Leads STILL Work?  

You bet it does! In this brief podcast, listen in as I share a few ACTUAL calls, and the psychology behind each call.  Tell me what you think!

**Now Available!**
Real Estate Investing for Realtors! E-Book for Realtors who want to ensure they remain Code of Ethics compliant, 26 Lead Generation Methods, Flipping MLS property and MORE!
Check it out here!

Save on $149 your setup fee with The Red X by clicking here!

Play this podcast on Podbean App